The idea
Actimel launches its new range of "Super Foods" on the market combining its usual product
with unique ingredients such as Maça, Pomegranate, Royal Jelly and Ginseng, to boost the defenses
and the general well-being of your body.
The challenge
Manage to synthesize all
graphic information from the
packaging in a single piece, being attractive
and appealing to the consumer.
The result
The main attraction of this new range are its ingredients and for this it was important to highlight
the mixture of both worlds (unique ingredients and Actimel) and the power of its benefits
to face the day to day.
So we opted for a central image of the brand's icon (its bottle) surrounded by the logo that over a splash of Actimel together with the different ingredients from this range in an explosive movement.
The colored background that distinguishes each of the flavors was the perfect touch to enhance
the visual impact we wanted to achieve, obtaining a disruptive, dynamic and explosive image, ideal to publicize and take the attention of the public of this new range within the Actimel world.
It was a great job where the advertising and packaging teams from Y & R Barcelona, combine perfectly.
