The idea
Being representative of the Finnish culture, Kulta Katriina is an icon of Finnish supermarket shelves. The wanted to make their packaging more live and modern, as the new communication of the brand.
The challenge
How can one have a well-known brand seem not only to have greater emotional depth but also to be more modern, all whilst still favouring its market segmentation?
The result
To awaken the senses of consumers, withe the Creative Direction of Pointbleu Desgin, we went for the Brand Essence “The Coffee that gives life”. We also create an explosion of flowers and colours as a guide that allows the consumer to differentiate between the brand’s range, which amounts to over 10 varieties of coffee.
The finished result is one of greater dynamism, colour and above all, generosity. The brand of Kulta Katriina became famous due to both the flavour and quality of its coffee beans, qualities which are further intensified by the unique moments shared over every cup.
