The idea
Sector N was one of the most recognized Latin American websites within Nintendo's fan world, based in Panama, but with collaborators from all over the world, it was no less than 16 years positioning itself as one
of the most important websites focused exclusively on Nintendo.
Part of its success was thanks to the large number of articles and news updated 24/7, including live coverage
at the most important fair of the year, E3, held annually in Los Angeles.
The challenge
The videogames world
is a very visual and dynamic sector, so to be in tune with it, we needed to modernize and revitalize the brand
by giving it greater visibility and freshness.
Always keeping the
seriousness and
professionalism
of a reference website
in the world of Nintendo.
The result
We create a brand that at the same time works as an Icon, with a bolder typeface
simplifying the effects, leaving a slight shadow underneath.
We substitute the name for the initials which allows us to keep the address
of the web without duplicating it in the naming.
Above the acronym we create a visual element based on the "triggers"
(upper triggers that all game console controllers usually have)
as a nod to the market to which the web belongs.
A brand with much more impact and visibility by converting its acronym "SN"
in the protagonist, a logical positioning considering that the majority
of its users called and knew the web by these acronyms, and appropriating us
of the red color that Nintendo has historically had, to bring the brand closer
even more to this company.
