The idea
Schweppes , one of the leading brands in spirits beverages, needed to relaunch its brand through
the HORECA channel , to strengthen its strategic positioning for the consumer, but also in the face
of its many distributors.
The challenge
Get the consumers to fall in love again
in a fresh and impactful way, through
key elements and icons Of the brand.
The result
Under the creative direction of Coleman CBX, ee created a series of promotional assets where the brand plays a leading role, and is involved in a world of sensations and iconic elements such as:
The Bubbles, distinctive element of the category.
The Bottle, distinctive element of the brand.
The Pattern, a recurring element used to dress some ranges of tonic.
Thus creating a series of attractive assets that both enhance and revitalize
the brand, bringing it closer to a younger and more modern target,
both for day and night .
