The idea
Nocilla , the leading brand of chocolate creams in Spain, above even Nutella , seeks to expand
their product to the biscuit sector, with a very special cookies filled with authentic Nocilla.
The challenge
Create their own style
within the world of chocolate creams, without losing the authenticity and values of Nocilla, generating impact
on shelf to be able to compete
with the powerful brands in
the market, such as Chips Ahoy and Milka.
The result
In Batllegroup, we create our own visual language of the brand, where Nocilla's
red is the predominant color and helps us to visually compete with the colors
of the competition.
The text that accompanies the visual reinforces the unique points of this product against
competition, such as the crunchiness of the cookie, and the presence of Nocilla
both in the chocolate chips and inside the cookie.
The combination of carefree fonts and an 8º tilt help us to establish the product within the category, a fun snack that we can eat at any time to "kill" that sudden craving for something sweet from time to time.
Finally, we wanted to give the visual a very appetizing and natural treatment at the same time, with bits of biscuit scattered around it, to create a traditional and home-made atmosphere, moving away from industrial products.
