The idea
Estudi 7, a Barcelona based photographic studio with more than 20 years offering its services to the residents of Sagrada Familia, has become a benchmark in the neighborhood for being the only one to offer much more than simple passport photos. A large number of services and exceptional attention to the public are their flagships with which they manage to make you feel like a family and give you the confidence to put yourself in front of a camera and smile without feeling ridiculous.
The challenge
Modernize the corporate identity, keeping their quality, experience and professionalism, in order
to attract a new younger target, without losing recognition.
Provide the brand with
a personal stamp.
The result
We emphasize the importance of the brand by highlighting the name "Estudi 7" in front
of any other recurring element in photography such as the camera or the shutter,
thus modernizing the look of the company.
We maintain a sans-serif typeface with rounded edges, and substitute silver for copper,
a warmer and more elegant color. All this, plus the integration of the photographer's name in the brand as a signature, shows that it is not a "neighborhood store" but a professional photographic studio.
Finally, we implement the photographic framing to delimit the area of the brand and also as a recurring element in the different brand applications as a "personal stamp".
We rejuvenate and modernize the brand to achieve the same effect when it comes to attracting new customers, always maintaining the perception of experience and trust of lifelong customers.
